The Blaze Blog

If you’re anything like me (a worrier!), you worry about making mistakes at work.  You don’t want to get anything wrong and want to prevent accidents from happening in the future – the mere idea of it wakes you in a cold sweat in the middle of the night.

But what would happen if we allowed ourselves to make the odd mistake?

Would the world come tumbling to its knees?  Would it be reported as the latest scandal in the red top press?

The answer is most likely going to be a resounding ‘no’.

In fact, we’ve seen recently how mistakes can be a positive experience for marketers.  One of our lovely clients (whose modesty I shall protect here) accidently gave us the wrong data to send her eshot to.  Did the world end, NO! Did it end up plastered across The Sun, NO!

So what did happen?  The people who weren’t supposed to get the eshot responded very well, they presented a high open, and good click through rate.   This unexpected response was so good our client was decided this group of people should get their own dedicated eshot.  When sent, that eshot then pulled in real, tangible business enquiries!

The mistake made by the client, although painful at first, proved to be a positive and profitable experience for their company!

So perhaps we shouldn’t be afraid of making mistakes afterall.  Who knows, there could be a real gem hiding behind one of them!

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