The Blaze Blog

I’ve written here before about adverts that I thought were terrible, so now it is time to redress the balance and share with you an advert which I think is fantastic.

Simply, you don’t like the design delivered by your agency and now you have to let them know. As an account manager at an agency, I’ve been on the receiving end of this conversation and as a marketing manager in a previous life, I’ve also been the instigator. It doesn’t have to be an awkward conversation, so don’t fear it.

If you’re anything like me (a worrier!), you worry about making mistakes at work. You don’t want to get anything wrong and want to prevent accidents from happening in the future – the mere idea of it wakes you in a cold sweat in the middle of the night.

Providing well-produced, credible workbooks and portfolios are integral to any training scheme. If management aren’t seen to take training seriously, why should the staff?

Writing a marketing plan can sound like a large, scary task. Where should you start? How do you know what to include? How can you possibly influence the behaviour of a group of people you’ve never even met?