The Blaze Blog

Imagery can make or break in marketing communications. When you must grab your reader’s attention in seconds, photography can be the key to encouraging them to read on.

Somehow when you have 20 boxes of brochures sitting in reception those evil typos can leap out at you like a jack-in-the-box. I’ve picked up a few proofing tips along the way and I’m happy to share them with you here, I’d love to hear yours too.

Writing a marketing plan can sound like a large, scary task. Where should you start? How do you know what to include? How can you possibly influence the behaviour of a group of people you’ve never even met?

If you’re only just starting to think about your Christmas business plans it’s time to get a move on as there is more to do than just hunt down a decent staff party venue!

So you’ve spent weeks and weeks preparing your website and it’s ready to go live. But… STOP!! Here is our checklist of key points you should consider before asking your web developers to set your new site live.