The Blaze Blog

To ensure your email communications perform well we suggest keeping the process fresh. By this we don’t mean overhauling your design every quarter, but that a little regular tinkering here and there can make all the difference. Here are five ways you can tinker with your email campaigns to improve performance.

We’re just two weeks into the new year and already we’ve got some really exciting projects brewing for 2012, alongside these there are a few old favourites we’re carrying forward from last year.

Slowly an uneasy feeling appeared, messages on Facebook mentioned riot police in Enfield town, Twitter reported gangs congregating around the train station and eventually the news confirmed a second nights of rioting to be taking place in our town. That evening we were all stuck to our televisions and watched the heart of our community being torn apart.

One of the most challenging areas of B2B marketing can be for organisations who sell products that don’t engage a customer emotionally. How do you create inspiring, engaging ad campaigns for nuts and bolts? How do you design dynamic, creative brochures for air conditioning units? How do you build an attractive, sticky website for petrol pump products?

They say a picture is worth a thousand words and in design we find this to be so true! The type of imagery you use in brochures and on your website can make a massive difference to the way a target audience perceive an organisation.