The Blaze Blog

As a marketing communications agency we’re really careful to quote up front and stick to our costings as far as we can, but sometimes it’s just not possible. Prices don’t change because we are trying to pull the wool over your eyes, it’s usually…

To ensure your email communications perform well we suggest keeping the process fresh. By this we don’t mean overhauling your design every quarter, but that a little regular tinkering here and there can make all the difference. Here are five ways you can tinker with your email campaigns to improve performance.

The beauty of an exhibition is that anybody who attends that event is looking to learn and/or buy in that industry. They are actively engaged in seeking new suppliers and dedicated to undertaking more activity in their business area. Why else would they shlep all the way to Earls Court or Birmingham NEC?

Email is a fantastic medium for the marketer, low in cost, fast responses and easily trackable – what’s not to like? Yet, although this medium has many advantages, its immediacy can often be its downfall.

Copywriting is a job that most marketers are asked to do, and in many cases without much training or experience. Luckily, it just so happens that recently I learnt a useful trick to help produce engaging copy relevant to your target market.