The Blaze Blog

I’ve written here before about adverts that I thought were terrible, so now it is time to redress the balance and share with you an advert which I think is fantastic.

We had an interesting conversation with a client last week and during it he posed a question that got me stumped – what’s the difference between marketing and sales?

Imagery can make or break in marketing communications. When you must grab your reader’s attention in seconds, photography can be the key to encouraging them to read on.

As a marketing communications agency we’re really careful to quote up front and stick to our costings as far as we can, but sometimes it’s just not possible. Prices don’t change because we are trying to pull the wool over your eyes, it’s usually…

Whether at work or in our personal lives, it’s always unpleasant to hear negative feedback. Therefore, it is only logical that we wouldn’t want to seek it out.