The Blaze Blog

I’ve written here before about adverts that I thought were terrible, so now it is time to redress the balance and share with you an advert which I think is fantastic.

We had an interesting conversation with a client last week and during it he posed a question that got me stumped – what’s the difference between marketing and sales?

Somehow when you have 20 boxes of brochures sitting in reception those evil typos can leap out at you like a jack-in-the-box. I’ve picked up a few proofing tips along the way and I’m happy to share them with you here, I’d love to hear yours too.

Simply, you don’t like the design delivered by your agency and now you have to let them know. As an account manager at an agency, I’ve been on the receiving end of this conversation and as a marketing manager in a previous life, I’ve also been the instigator. It doesn’t have to be an awkward conversation, so don’t fear it.

To many, logo and brand can mean the same thing. But don’t be confused, they’re different beasts that have different attributes and serve different purposes.