The Blaze Blog

One of the most challenging areas of B2B marketing can be for organisations who sell products that don’t engage a customer emotionally. How do you create inspiring, engaging ad campaigns for nuts and bolts? How do you design dynamic, creative brochures for air conditioning units? How do you build an attractive, sticky website for petrol pump products?

They say a picture is worth a thousand words and in design we find this to be so true! The type of imagery you use in brochures and on your website can make a massive difference to the way a target audience perceive an organisation.

We had a really inspiring meeting yesterday with a client who is keen to encourage employee engagement and improve internal communications. It was such a breath of fresh air to speak to an organisation who truly believed that their employees were their biggest asset and the key to building a profitable business.

Phew! What a week! We’ve hit the ground running in this first full working week since Easter. We love working on such a wide variety of projects and no two days are ever the same at Blaze Towers, we’re very proud of the work we’ve been producing and would like to share some of what we’ve been up to lately.

We often have new start up clients come to us requesting a ‘brand’ and more often than not what they mean is simply ‘logo’. This isn’t in itself wrong, all companies require a logo – and we’re pretty damn good at producing them! But it’s important that before a logo is even considered, the new brand identity is clearly developed to ensure that all future communications can work together to produce a cohesive and clear brand message.