The Blaze Blog

To ensure your email communications perform well we suggest keeping the process fresh. By this we don’t mean overhauling your design every quarter, but that a little regular tinkering here and there can make all the difference. Here are five ways you can tinker with your email campaigns to improve performance.

As you may know from my previous posts, I love going to the cinema. I love the films, I love the big screen I love the surround sound. Heck, I even love the adverts! When the ‘The Amazing Everyday’ advert came on in the cinema last Saturday I fell for it hook, line, and sinker.

Somehow when you have 20 boxes of brochures sitting in reception those evil typos can leap out at you like a jack-in-the-box. I’ve picked up a few proofing tips along the way and I’m happy to share them with you here, I’d love to hear yours too.

Simply, you don’t like the design delivered by your agency and now you have to let them know. As an account manager at an agency, I’ve been on the receiving end of this conversation and as a marketing manager in a previous life, I’ve also been the instigator. It doesn’t have to be an awkward conversation, so don’t fear it.